Franchise Opportunities
If you share our passion for people and love making others smile, then please talk to us about starting your own Floral Image franchise.
Two friends who set out to make the world smile.
Realising the corporate sector was not for them, close footy mates Graeme Rutter and Ben Trussell quit their jobs to establish an indoor plant business. It was good but they knew they could do better. So they added more colour. To both their products and the faces of the business owners whom they served. Thus Floral Image was born.
The Story Behind the Floral Image Brand
We believe that it’s the little moments that make life so special—the ones that make you stop, breathe, and smile, if only for a split second, if only in your mind. We love these moments so much, we decided to build a whole business around them—a business designed to uplift the look and feel of the spaces where humans spend most of their waking hours: their workplaces.
Replacing tired looks with beautifully designed floral arrangements that are refreshed each month by our friendly reps, who smile just as much as the staff (and customers) of the businesses who receive them. We are Floral Image, and we’re changing the way people see the world, one workplace at a time.
Changing the way people see the world. One workplace at a time.
It‘s truly humbling to think our designer flowers seem to speak an international language that the world loves.
- 16 Countries
- 85+ Cities
- 40,000+ clients we visit every month
- 60,000+ arrangements on display
Our Three Points of Connection
Colourful triangles, a feature of the Floral Image visual brand identity, serve as a constant reminder as to what really matters to our company, our people and our customers.
Point 3
CONNECTION to people and spaces
Connection is at the heart of our brand. While our flowers create an ever-evolving aesthetic, they also serve to remind customers of our vibrant, dynamic personalities and personal service.
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Point 1
CREATIVITY by design
Creativity shines through in the thoughtful design of our products, ensuring every floral arrangement is beautiful, incredibly well-detailed, and tailored to complement its environment.
Point 2
CONSISTENCY via our service
Consistency in the infectious, uplifting way our team members present themselves, our company and our designer flowers at every monthly refresh, to leave an enduring positive impact.
Our flowers are not the only reason our very first customer, is still a current customer.
If you are in a service business, you have a passion for people. And we do. As we say to all our franchisees, every interaction with a customer will leave an impression. And only the right people can make the right impression. It’s exactly how we select each and every team member. And it’s why each of our customers select Floral Image.
The service we receive from Floral Image is great. Each monthly refresh is new and exciting for our residents. And whenever they have a new range coming out, they always talk us through it.
Jen from Southern Cross Care Carmelite First Customer of Floral Image
Charting our journey of joy.
2000
The Beginning
2005
Expansion Across Australia
2010
Going International
2015
40,000 Happy Clients!
2017
EY Entrepreneur of the Year Award
2025
Present: New partnerships and worldwide collaborations
Begin by building a better product.
It‘s a quote that we still live by. At the start, we didn’t bother copying the tragic fake flowers that already existed. Nor did we want to be part of the environmentally-disastrous ‘fast-flower’ market. Instead we spent the time researching how best to design flowers the earth would love without destroying it. Hand-crafted with care. Eight times better for the planet. And with an appearance that looks as if they were picked that morning. Designer Flowers by Floral Image.
Useful Links
Our People and Beliefs
Although we’re spread far and wide across the world, we’re united by our values, our brand and the ways we approach business and our lives.
Career Opportunities
If you have great people skills, hate being stuck in an office and currently have ‘just a job’, talk to us about how you’ll be happier as a Floral Image team member.
